Albert Heijn
Social media marketing for Albert Heijn in the south region of The Netherlands
A strong national brand requires local nuance. In addition to Albert Heijn's national campaigns, the challenge in Limburg was to strengthen local visibility per branch. Each supermarket has its own character and plays a different role in the community - exactly that had to be reflected in the social media communications.
We developed a local social media strategy for multiple Albert Heijn locations. We provided content creation, social media marketing and targeted social media advertising to strengthen both visibility and employer branding. In a competitive job market, we provided positive and recognizable content that not only appealed to customers, but also generated qualitative leads for vacancies. As a full service marketing agency from The Hague, we combined strategy, content marketing and advertising into one cohesive approach.
100%+
Growth in reach
Strong increase in followers on local social media accounts.
Local
Brand sense
Each branch with its own recognizable look.
Quality
Job leads
Social media as an effective recruitment channel.
Structural
Visibility
Ongoing presence within local communities.
Local social media with national quality
Combining national brand values with local content created social media communications that felt close. Strategic content, photography and advertising ensured that Albert Heijn remained relevant locally. For customers and future employees.
With social media marketing, content marketing and targeted ads, we help brands be visible locally without losing the larger brand story.
