Day Butterfly Festival
Event Marketing
Reinventing a festival requires guts and a sharp strategy. After several successful indoor editions, Dagvlinder Festival took the step to a first outdoor edition. An ambitious moment, with one clear ambition: to create a unique festival experience that would convince immediately.
Together with the team, we developed and executed a complete event marketing strategy. We combined social media campaigns, organic content and email marketing into one cohesive whole, focused on visibility, experience and ticket sales.
From Instagram to TikTok and from smart email segmentation to sparring on physical activations, everything was about building momentum before the event and maximum impact during the festival. As a full service marketing agency from The Hague, we continuously monitored the cohesion between strategy, creation and conversion.
5.000+
Visitors
A completely sold-out first outdoor edition.
100%
Sold Out
All tickets sold prior to the start of the event.
Multi-channel
Marketing approach
Social media, email and activations cleverly combined.
Strong
Festival Profile
A clear positioning as a versatile festival.
From strategy to a successful outdoor edition
A strategic approach to the transition from indoor to outdoor created a festival experience that appealed to both existing visitors and new audiences. Organic content provided festival feel, advertising for reach and conversion, and email marketing for repeat visits and retention.
With event marketing, social media marketing and email marketing, we help festivals grow. From concept to sold-out editions with lasting impact.
