AIR Offices Rotterdam
From new office building to a vibrant city landmark
A new office building in the heart of Rotterdam, with room for major companies and ambitions that go beyond just leasing office space. For AIR Rotterdam, we developed a social media strategy that brought the building to the attention of potential tenants while showcasing the role AIR aims to play in the city.
In a year and a half, AIR grew into a fully leased office location, with tenants including Unilever and the City of Rotterdam. A great development that we were able to contribute to with our social media approach.
281K+
Social media impressions
LinkedIn & Instagram in 17 months
100%
Leased
Within approx. 1.5 years
12×
Content sessions per year
Up-to-date content every month
37K+
LinkedIn impressions
In one month
More than just an office location
When we started working with AIR, the building was still new and largely empty. The challenge was to build awareness for AIR among companies looking for high-quality office space in Rotterdam. But AIR wanted to show more than just the available square footage. The building also had to become a place where tenants meet and where there is room for social initiatives that connect with the city. That combination formed the basis for our social media strategy: positioning AIR as an attractive business location without losing sight of its involvement with Rotterdam.
A strategy that moves with AIR
In collaboration with PR agency Miss Publicity, we developed a social media approach that aligned with their PR strategy. While Miss Publicity focused on public relations, we ensured that AIR’s story was also visible on social media. We took over the management of LinkedIn and Instagram, with LinkedIn as the primary channel to reach the business audience. In the content, we brought different sides of AIR together: from the office spaces and new tenants to events, meetings, and social activities. A deliberate choice within our approach was to organize a content session every month. This allowed us to respond quickly to developments within the building and keep the content current. We also created content for AIR’s tenants, including Unilever. This allowed us to show which companies were moving into the building and what was happening with them. This gave potential tenants a better idea of the companies and the activity within AIR.
A fully leased building and a strong story
Within about a year and a half, AIR was fully leased, with the City of Rotterdam among the tenants. A major milestone for the building. In our communication, we brought together AIR’s business opportunities and social commitment. In doing so, we showed that AIR not only offers office space but also actively seeks a connection with the city. We received feedback from the AIR team that our social media strategy, together with Miss Publicity’s PR approach, truly contributed to the visibility and positioning of AIR and the final leasing results. A collaboration we look back on with pleasure. We are proud to see how a building that was largely empty at the start has grown into a place where companies, people, and initiatives come together.