PINO Sandwich Shop
From new sandwich shop to queues at the door
Sold out before closing time in its very first weekend, queues at the door, and major influencers dropping by spontaneously. PINO, a new sandwich shop in Leiden, got off to a flying start.
But how do you ensure a new hospitality business stands out from the opening and remains visible in the long term? We took on that challenge for PINO. In addition to building brand awareness among consumers, PINO also wanted to reach the business market.
2.500+
Instagram followers
In 3 months
1st
Weekend sold out
Before closing time
697.7K
Instagram views
In 4 months
360°
Social media approach
From strategy to advertising
From strategy to content creation
We manage the full social media approach for PINO. We determine the strategy, plan the content, and visit the shop regularly to create new videos. We also handle advertising, reporting, and optimization. Thanks to short lines of communication with the PINO team, we stay informed and can act quickly.
PINO’s signature New York urban style is clearly reflected in our content. We capture the atmosphere in the shop and put the various sandwiches on the menu center stage. This way, we build a recognizable look and feel that fits the concept.
One recognizable visual style
Together with PINO’s graphic designer, we ensure that the videos and graphic expressions align perfectly. PINO has a clear creative vision of its own but also gives us the space to try out new ideas and formats. This collaboration ensures that we continue to develop the content without losing sight of PINO’s own style.
The entrepreneur’s existing community also helps to bring PINO to people’s attention.
A flying start, with results
Within approximately three months, the Instagram account grew to 2,500 followers. In four months, the account also achieved 697,700 views. A strong start that we are building upon, with the goal of keeping PINO visible to both consumers and businesses.
Check out PINO’s Instagram here.
Check out PINO’s TikTok here.