Strategy, content creation, and advertising for Spaarne Gasthuis.

Together with the in-house team at Spaarne Gasthuis and the data team from digital partner Hoppinger, we developed the strategy. Building on that collaboration, we translated the objectives and data into concrete decisions regarding content and campaigns. Content Collectiv then handled content creation, social media management, and advertising for Baria, as well as the “Work & Learn” campaign.

Work & Learn: A Targeted Campaign for New Colleagues

For Werken & Leren, we managed the social media campaign aimed at reaching and engaging potential new employees. The jointly developed strategy formed the basis for the campaign approach.

The campaign generated approximately 3.3 million impressions. Compared to the same period in 2024, approximately 50 additional qualified candidates applied.

Baria: From Subject Matter Expertise to Social Content

For Baria, we handled content creation and the management of their social media channels. We translated information about bariatric medicine into accessible content, focusing on the questions and experiences of potential patients.

In addition to creating the content, we handled its scheduling and publication. This ensured that Baria’s expertise had a consistent presence on social media, with a recognizable brand identity and messaging tailored to the target audience.

Strategy and Implementation Through Collaboration

The in-house team at Spaarne Gasthuis contributed their knowledge of the organization and its target audiences. As the digital partner, the Hoppinger team provided the data insights. We translated that shared foundation into content, social media management, and campaign execution.

Each component was tailored to its specific needs: ongoing content creation and social media management for Baria, and a targeted recruitment campaign for Werken & Leren.