United Wardrobe (Vinted)
Social media strategy for online fashion platform United Wardrobe
With rapid growth as a European fashion platform, United Wardrobe felt the need to position the brand more strongly and consistently. The focus was on branding: developing a clear social media strategy that suited the platform, target audience and scale of growth.
As an external strategic partner, Content Collectiv worked closely with United Wardrobe's internal marketing team. We advised on a strategic level, thought about new concepts and translated them into clear guidelines. This created a solid foundation for social media marketing and content marketing, aimed at sustainable growth and brand consistency. The developed strategy was deployed on multiple channels and formed a solid foundation for further upscaling, later continued under Vinted.
Multi-channel
Strategy
Clear positioning for multiple social media platforms.
100%
Alignment
Strategy and guidelines fully aligned with the internal team.
New
Concepts
Creative formats for YouTube, Instagram and Facebook.
Structural
Marketing Framework
Clear guidelines for consistent brand communication.
Strategic social media as a growth accelerator
By working with the marketing team, knowledge was secured within the organization. No separate campaigns, but a strategic framework with which the team could independently continue to build visibility and brand value. Exactly where social media marketing makes a difference: providing direction, underpinning choices and making it scalable.
As a full service marketing agency based in The Hague, we help brands with strategic content marketing, social media strategy and consultancy ready for growth. From start-up to international platform.
