Images say more than a thousand words. Not surprisingly, photography is becoming increasingly important to businesses. When scrolling through a social media timeline, a nice picture stands out more than just text or a standard stock photo. Photography contributes to the distribution of content in its purest form: a behind-the-scenes look at a product or service. Whether you have a DSLR camera or a smartphone, these are our tips for content photography!

1. Composition

Composition is perhaps the most important part of all when it comes to photography. Here it is important to determine what you want to convey with the photograph. Do you want to portray a product well? Or do you want an overall impression of the atmosphere? Consider in advance what you want to achieve with the photo and adjust the composition accordingly. With a product, for example, you don’t want any distracting objects around it, whereas with an atmospheric impression you want to capture the overall picture. The composition of the photo therefore also determines where you as photographer will stand.

A useful rule of thumb regarding composition is the rule of thirds. Here you divide the image (thought image) into 9 planes by using two vertical lines and two horizontal lines. Make sure that what you want to convey occupies at least one of the corners of the middle plane. This sounds complicated, but the image below illustrates it.

2. Change the perspective of the photo

We already look at things from eye level by default, so why should a photo taken from eye level stand out? Right. It doesn’t. If you want your photos to stand out, make sure you take the photo from a different perspective than from eye level. If there is a product on a table, put the camera (or smartphone) on the table and take the photo then, too. This will make the product stand out more and even look bigger than it actually is. Playing with perspectives will make your photos more interesting and thus stand out more.

3. Post-processing is essential

Cameras have limitations. Colors (unless you use a filter beforehand) will usually be true to nature, unless the colors are affected by lights. Want your photos to stand out on everyone’s timeline? Then make sure your post-processing is on-point. It is in post-processing that you really make a difference when it comes to color, brightness and contrast. A photo with bright colors will stand out more than the same photo with drab colors.

Post-processing, of course, can be done at different levels. You can use Smartphone applications like VSCO or Afterlight or use professional tools like Photoshop and Lightroom.

Want professional photos but don’t have time to take them yourself? Then get in touch with us. Photo sessions can be booked separately or can be part of a full collaboration.