Dutchweek Festival
Event marketing for Dutchweek Festival in Val Thorens
High-level partying requires marketing that is as energetic as the event itself. Dutchweek Festival is a multi-day festival in the mountains of Val Thorens, where thousands of Dutch people gather annually for music, sports and experiences. To support the growth of the festival, a structured, scalable marketing approach was needed.
We supported the team with a clear marketing strategy and provided sparkling social media content, effective social media advertising and email marketing. By providing insight into funnels and continuously optimizing campaigns, marketing grew into a predictable engine for ticket sales as well as visibility. As a full service marketing agency based in The Hague, we ensured coherence between strategy, creation and performance.
2 years
Growth in ticket sales
Two editions in a row sold more tickets than the previous year.
1600%
More interaction
Explosive increase in engagement during peak month.
750.000
Organic reach
Reached a large audience without an advertising budget.
2.000+
TikTok followers
Rapid growth on a new, relevant channel.
From strategy to full festivals
Cleverly combining social media marketing, advertising and email marketing created a clear funnel that worked before, during and around the event. Content provided energy and FOMO, while advertising and email campaigns were used conversionally for ticket sales.
With event marketing, content marketing and social media marketing, we help festivals grow. Measurable, scalable and with a focus on experience and results.
