Corona crisis: ideas for your industry

Brands that focus on branding come out of a crisis stronger. Various studies show this (including BCG Henderson Institute, 2020). It’s simply a fact that people spend less money during a crisis. So don’t focus too much on hitting the revenue targets you set before, but adjust them and step up your game when it comes to your company’s branding.

First of all, it’s important to understand your audience’s emotions, to put your own values forward and to offer excellent customer service. Keep in touch with (former) customers and proactively ask how you can help them, even if it’s on a voluntary basis. Try to exceed expectations and, alongside that, go all in on branding.

On to our ideas:

If I Was A …

‣ Restaurant 🍽: I’d record videos with our chefs preparing an ‘at home’ recipe;

‣ Dry cleaner 👕: I’d tell my customers’ stories. What was the story behind that stain? Which party, with which famous people, did they go to? Which deal were they closing in that suit?

‣ Gym 🏋🏼‍♂️: I’d send resistance bands to my regular members and run group classes together via Zoom;

‣ Hairdresser ✂️: I’d record tutorials for creating the most beautiful hairstyles at home, or offer a do-it-yourself kit;

‣ Event organiser 🍹: I’d host parts of my event online, such as a (cocktail) workshop or a livestream with one of the artists or speakers.

‣ Car dealer 🚗: I’d set up a drive-thru where all cars of my brand(s) can pick up free cleaning products, or even host a barbecue for regular customers (with everyone staying in their own car, of course).

‣ Beauty salon 💄: I’d film the team’s skincare and make-up routines every day and share them on Instagram (live).

Need fresh ideas? Feel free to book a brainstorm session with us!