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Myrte de VriesMyrte de Vries9 November 2026 · 1 min read

From scrolling to booking: TikTok wants to take over more of your customer journey

TikTok is no longer just the place where you discover recipes, outfits, or holiday destinations. The platform is increasingly taking over the subsequent steps. With TikTok GO, users in the United States can discover and book hotels, attractions, and tours directly through TikTok. With the Local Feed and Must Eat, TikTok is also moving further toward local searching, comparing, and booking. In other words: you discover something and can increasingly take action directly within the app.

TikTok as part of the customer journey from discovery to booking

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