Social Media
Dena NystenDena Nysten4 February 2022 · 1 min read

What happens every minute online?

65,000 photos per minute. That’s guaranteed to be more photos than you’ve collected on your iPhone in 5 years! Of course, there is an enormous amount happening online every minute. For us, as marketers, it is of course super interesting to see where the attention is at the moment. Here are a few facts in a row!

Beeld met de vraag wat er elke minuut online gebeurt, naast een smartphone met de ontdekpagina van TikTok

Becoming* per minute:

– More than 65,000 photos shared on Instagram (and 250,000 on Facebook)

– More than 167 million TikTok videos viewed

– More than 575,000 Tweets tapped

– 2 million Snapchats exchanged

– Some 5.7 million Google searches are made

– More than 694,000 hours of YouTube videos viewed

What do we learn from this? TikTok really isn’t just for 15-year-olds anymore (the short & snappy stay-at-home moms are also on it nowadays), video is booming, YouTube beat Netflix with their sales figures in the last quarter and Facebook is really still being used.

*According to figures from tech company domo.com

Beeld met de vraag wat er elke minuut online gebeurt, naast een smartphone met de ontdekpagina van TikTok

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