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Myrte de Vries
Myrte de VriesFrom Influencer to Uitfluencer: Why Heineken Wants to Connect People Offline
During Amsterdam Dance Event, also known as ADE, Heineken turned the influencer culture on its head for a moment. Instead of creators who focus on posting as much as possible, they highlighted people who put their phones away a little more often.
Not just seen, but also experienced
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