Three tips for content photography

Photography helps spread content in its purest form: a look behind the scenes, or showcasing a product or service. Whether you have a DSLR camera or a smartphone, these are our tips for content photography!

Composition is perhaps the most important part of photography. It’s important to decide what you want to convey with the photo. Do you want to show off a product? Or is it about capturing the overall atmosphere? Think in advance about what you want to achieve with the photo and adjust the composition accordingly. With a product, for example, you don’t want any distracting objects around it, while with a mood shot you want to capture the whole scene. The composition of the photo therefore also determines where you, as the photographer, stand.

A useful rule of thumb for composition is the ‘rule of thirds’. You divide the image into 9 imaginary sections using two vertical and two horizontal lines. Make sure that what you want to convey covers at least one of the corners of the middle section. That sounds complicated, but the image below illustrates it.

We look at things from eye level all the time, so why would a photo taken from eye level stand out? Exactly. It doesn’t. If you want your photos to stand out, take them from a different perspective than eye level. If there’s a product on a table, try placing the camera (or smartphone) on the table and shooting from there. This makes the product stand out more and even look bigger than it actually is. Playing with perspective makes your photos more interesting, so they stand out more.

Cameras have limitations. Unless you use a filter beforehand, colours will usually be true to life, unless they’re affected by lighting. Want your photos to stand out on everyone’s timeline? Then make sure your post-processing is on point. Post-processing is where you really make the difference in colour, brightness and contrast. A photo with vibrant colours will stand out more than the same photo with dull colours.

Post-processing can of course be done at different levels. You can use smartphone apps such as VSCO or Afterlight, or professional tools like Photoshop and Lightroom.

Want professional photos but don’t have time to take them yourself? Then get in touch with us. Photo sessions can be booked separately or as part of a full collaboration.