Besides Instagram, Snapchat and Facebook, there is another social media platform that is totally hot and happening these days. We are, of course, talking about TikTok. The video platform where entertainment takes center stage.

TikTok is a social media platform for video content. Through the free app, users film themselves dancing, sharing tips (such as “lifehacks”), playbacking or creating humorous content, then share it on their profiles. Other users can leave a like or comment on the video. The focus at TikTok is a lot less on creating “the perfect” content, unlike Instagram, for example. Instead, the aim is to create content that is entertaining: the entertainment level should be high.

As a company or organization, you can create your own profile where you post videos. Of course, you want to stand out with your product or service. Airy and humorous content is then the way to go. Storytelling is extremely important. So think carefully about the strategy for your TikTok marketing activities, because only with the right strategy can you actually achieve what you want.

Thereby, it is good to know that the videos you post should be short but powerful. You can easily create and edit your videos using the user-friendly video editor. Play along with popular sound bites and challenges or create your own challenge and try to go viral. Don’t forget to add hashtags to your post to increase its reach.

A bonus tip: check out the “for you” (For You) page and find inspiration and trends for the perfect video.

Being active on TikTok is definitely recommended for companies focusing on a younger audience. Rather today than tomorrow! In addition – even if your target group is slightly older – it is useful to start publishing content on the platform anyway. After all, social media is trend-sensitive … Remember when we all moved from Hyves to Facebook?

However, we do want to point out that it is very important to think carefully about the story. A commercial message alone will not get you there. Create a profile, get inspired by other Dutch parties on TikTok. Some examples of successful channels are My Jewellery, Efteling and Ajax. Of course, we also thought about tips. Therefore, below we share some great ideas for your business!

Do you own a restaurant, bar or service industry business? Or maybe you work in the e-commerce industry? If so, we’ve compiled some great ideas to create TikTok videos (or Instagram Reels) about for your business. All the images below are clickable, so don’t forget to check out the examples.

Irritations naturally occur regularly in the hospitality industry…. These situations are recognizable to people. Do you have a restaurant or bar? Then it’s fun to respond to this by sharing the staff’s “struggles” in a light-hearted way (with a wink, of course). Another idea is to show how to prepare a certain recipe. Then link a win to it, by having people recreate the recipe at home, share it in a video (with a set hashtag). The winner eats for free for a year ;)!

The travel/travel sector is obviously all about fun and entertainment! This sector therefore lends itself enormously well to making short videos about it. Take people behind the scenes by filming ‘a day in the life of team member X’ (of a flight attendant, for example) or share tips on a destination of your choice (in the form of a slideshow/short videos of various beaches, for example). Tui is a good example of a company making successful videos, so be sure to take a look at their account as well.

For service organizations, as in the previous examples, you can use team members. A concrete example for the healthcare sector is to share tips with other staff members or to ask residents of a home if they would like to participate in a challenge. Often they then have the day of their lives ánd you have unique content.

In the field of E-commerce, there are many different ways to promote your products. The sound company JBL is an example of a company that successfully uses TikTok videos as well as influencers.

Below we provide some examples of videos promoting products for inspiration. Our advice is to at least capitalize on a sound that is currently being listened to or come up with your own challenge. It often helps to get TikTok influencers to join your challenge. Make use of influencer marketing.