Full-service marketing for Brody’s taphouse in The Hague

As a new venue in The Hague, Brody’s was looking for the right direction. “What does our target audience want? How can we reach them?”. We developed a 360-degree marketing strategy, which included market research amongst other elements. Content Collectiv was responsible for the entire marketing strategy and implementation of Brody’s American Taphouse for 2 years. Eventually, the venue established itself as a well-known name in The Hague and its surrounding areas. Strategy, analyses, optimising and creating content, and organising and marketing events were part of our team’s daily activities.

Work and results

Market research | Strategy and analysis | Concept development | Social media | Consultancy | Content creation (photography and videography) | Advertisement | Graphic design

Project date: September 2017 – October 2019

Results: 75% social media growth in one year, 77% revenue growth in one year, 2,000 new newsletter subscriptions, and mentions on various popular blog websites about hotspots.

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