As a new venue in The Hague, Brody’s was looking for the right direction. “What does our target audience want? How can we reach them?”. We developed a 360-degree marketing strategy, which included market research amongst other elements. Content Collectiv was responsible for the entire marketing strategy and implementation of Brody’s American Taphouse for 2 years. Eventually, the venue established itself as a well-known name in The Hague and its surrounding areas. Strategy, analyses, optimising and creating content, and organising and marketing events were part of our team’s daily activities.