Strategy and performance marketing for Hotel V Amsterdam

The boutique hotel with 3 locations and over 175 hotel rooms in Amsterdam, Hotel V, has experienced significant growth in recent times. The business is passionately run by true Amsterdam locals. The hotel’s objective is to let tourists experience the city like a local.

Content Collectiv has helped Hotel V Amsterdam grow in various phases, via multiple activities. We’re responsible for performance marketing, where we manage lead generation for bookings from social media channels. This is achieved through creative and data-driven brand campaigns, lead campaigns, and conversion campaigns.

Additionally, we consult to expand overall commercial and marketing activities. Lastly, we developed unique marketing concepts and a road map for continued growth.

Work and results

Strategy | Social Advertisement | Lead Generation | Consultancy

Project date: September 2019 – present

Results: an average of > 20 bookings per month solely from social advertisements, achieving over 350% return on the advertising budget spent. And a developed road map, the initial phases of which have already yielded positive results. There has since been an acquisition to achieve further growth (in hotel room numbers and guests staying).

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