Social media marketing for fine dining restaurant Villa Coucou
Villa Coucou is a hidden gem (literally) in a mansion in The Hague. The property has been transformed into a Mediterranean villa, housing a fine dining restaurant, cocktail bar, and various private dining/event spaces. Chef Alexandre Martiano has worked in several starred establishments in France before continuing his adventure with his own business in the Netherlands.
Our aim was to digitally translate the fantastic atmosphere and experience of the restaurant. We have done this through social media marketing, photography in collaboration with our partner Sharman Images, organic posts, and advertisement. Every month, we report the results to the team and brainstorm about further developing the concept. Consider questions such as: “How can we attract more private events?” “Which collaborations (with other brands) can we pursue to surprise the target audience?”.
Lastly, one of the team’s objectives is to make Villa Coucou the #1 restaurant on TripAdvisor in the Hague region. We therefor also focus on encouraging reviews and optimising the TripAdvisor profile. Thus, within 6 months, we’ve risen from position 38 to 2. Now, within a year, we have reached the number 1 spot.
