Albert Heijn, the biggest national supermarket in The Netherlands, Holland’s pride… Of course, we don’t need to explain to any Dutch person what Albert Heijn is. In addition to the national corporate campaigns, we managed the local social media marketing for various Albert Heijn locations in the south region of The Netherlands (Limburg). Every supermarket has its own local character. We reflect this in our social media posts as well. Moreover, in a competitive job market, where staff is in demand, it’s all the more important to be visible in a positive way. We ensured this through a (local) strategy, content creation, and social advertisement.